With Hootsuite you can identify important prospects and influencers, engage with them through social media, and measure the effectiveness of your outreach efforts. It’s also an effective tool for social listening - keeping track of prospects’ online conversations about your industry and brand. Hootsuite is a popular tool for sharing and managing social media posts across platforms. The Index gives you a score for each of the four pillars, which adds up to one final “SSI score.” This is essential to understanding how effective your social selling strategy is and for improving in areas you may be lacking. Sales Navigator also offers real-time updates on your prospects and customers for improved communication.Īnother useful tool from LinkedIn is its Social Selling Index that works in tandem with Sales Navigator to build and measure how your social selling strategy stacks up in these four key areas: It provides an advanced search option to find your ideal customers based on specific criteria, such as job title, company size, and more. Thankfully, LinkedIn offers Sales Navigator, an easy-to-use feature for sales professionals to discover, save, and segment LinkedIn leads.
#Social listening tools for linkedin professional#
LinkedIn is the dominant professional network and the most essential B2B social selling platform. LinkedIn Sales Navigator and Social Selling Index Here’s a list of our favorite social selling tools for you to consider to assemble an ideal technology stack to improve and streamline your social selling efforts. Wth B2B social selling, sales leaders meet their current and future customers on social media, where it’s easy to connect and share information, while employing a personal touch. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media.B2B buyers spend 27% of their purchase consideration time conducting independent research online, compared to only 5–6% with a sales rep.Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn.Social selling may sound optional - sales people already leverage so many channels - but it’s an essential cross-selling motion in the modern sales toolkit.
It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Unlike social media marketing where companies target specific audiences - think expecting parents interested in nursery items - social selling focuses on nurturing one-to-one relationships with business leaders and prospects. Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals.
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